Based in Rancho Cucamonga, California, Bradshaw is a leading designer, marketer, distributor and category manager of everyday houseware products, selling over 4,500 SKUs across four product categories: Kitchen Tools & Gadgets, Metal Bakeware, Cookware and Home Cleaning Products. The company’s products are sold to supermarkets, mass merchants, specialty retailers, value retailers and other retailers under owned brands (Good Cook, Touch, Sweet Creations and Evercare), licensed brands (Mr. Clean, Clorox, Bialetti, T-Fal, Dawn, Gain, Betty Crocker, Black & Decker and Emeril) and private label brands.
Since acquisition, Onex has worked closely with the company on the following initiatives:
- Completed a successful leadership transition
- Significant sales momentum following a series of successful line reviews
- Expanding e-commerce capabilities
- Actively sourcing and evaluating add-on acquisition targets